Don’t Make These Mistakes & Register Your Brand
Your trademark is among your most precious assets. Without trademark protection, your business is open to legal issues, counterfeiting, and financial loss. Here are a few of the mistakes businesses make and how to steer clear of them:
1. Lack of Registration of Your Brand Name & Logo
If you fail to register your trademark, other people can utilize your brand name or logo and cause legal disputes.
How to Avoid: Get your trademark registered early so that you have exclusive rights.
2. Registration of Business Name Alone is Sufficient
Registration of only the business name does not give you trademark protection. Someone else may trademark your name.
Avoid: Do a trademark search and register your brand separately.
3. Failing to Protect Your Brand Everywhere
Expansion in other cities or countries without trademark protection could lead to issues of infringement.
Force yourself: Register your trademark wherever you plan to operate.
4. Forgetting to Renew Your Trademark
It needs to be renewed periodically. You will lose your rights if you forget.
Prevent: Mark deadlines and file accordingly.
5. Not Forgetting to Search for Trademark Infringement
Other people use names or logos that are too similar to yours, resulting in consumer confusion.
Avoid: Always keep an eye out for unauthorized usage and sue when necessary.
6. Infringing on a Trademark Without Confirmation
If another person’s logo or brand name is registered, their use may invite legal problems.
How to Steer Clear: Perform a search for trademarks prior to selecting a business name or logo.
7. Failure to Trademark Slogans & Product Names
Your tagline, product names, and domain name can also be replicated.
How to Steer Clear: Obtain trademarks for each main brand component.
8. Not Valuing the Worth of a Trademark
A trademark registration gives you greater assurance with your brand and value to your business.
Best Practice in Avoidance: Approach trademark registration as a good business practice.
Conclusion
A trademark is not necessarily a legal right—it’s an asset to your business. With trademark registration, you can avoid controversies, create awareness for your brand, and achieve one-upmanship on competition.
Having trouble registering your trademark? Call LEGAL DALAL now!
